Archive

Peloton lost $187 million in one quarter (here's why)

The package versus product mistake

Strategy

Dec 16, 2025

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6 min read

What boring problem could you solve locally?

Menards' unglamorous path to billions

Dec 12, 2025

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6 min read

Costco pays double and crushes competitors

Why treating payroll as investment wins

Career

Dec 9, 2025

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6 min read

Stranger Things rejected 20 times before Netflix

Why the best creative work gets rejected most

Mindset

Dec 5, 2025

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6 min read

This billionaire wore a $15 Casio watch

Not one of them needed a yacht

Marketing

Dec 2, 2025

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6 min read

He didn't make better vodka. He told better stories.

Sydney Frank's $2.2 billion marketing lesson

Nov 25, 2025

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7 min read

$6 billion from refusing to move

Why staying put beats chasing hot markets

Nov 21, 2025

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6 min read

40,000 acres of pistachios (zero customers)

The supply-before-demand bet that paid billions

Strategy

Nov 4, 2025

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5 min read

They paid $1.7B, sold for $300M (oops)

The Snapple disaster that taught nothing

Strategy

Oct 28, 2025

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6 min read

This toy company banned screens and made $500M

The no-tech rebellion beating Big Tech

Marketing

Oct 21, 2025

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8 min read

She was from Queens, not France

The fake French identity that built $150 billion

Strategy

Oct 14, 2025

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6 min read

Your five-year-old knows better than your consultant

The decision framework Walmart, Amazon, McDonald's use

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Peloton lost $187 million in one quarter (here's why)

What boring problem could you solve locally?

Costco pays double and crushes competitors

Stranger Things rejected 20 times before Netflix

This billionaire wore a $15 Casio watch

He didn't make better vodka. He told better stories.

$6 billion from refusing to move

40,000 acres of pistachios (zero customers)

They paid $1.7B, sold for $300M (oops)

This toy company banned screens and made $500M

She was from Queens, not France

Your five-year-old knows better than your consultant

Income Ivy

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