The decision framework Walmart, Amazon, McDonald's use
The promotional item worth $23 billion
Your greatest success hasn't happened yet
Why smart imitation creates more value
Why thinking smaller helps you scale bigger
How prepared minds turn mistakes into miracles
When getting canned creates billion-dollar opportunities
Why amplifying quirks beats hiding them
Why looking at rivals kills your growth
How rejected concepts became global giants
The billion-dollar mistakes hiding in rejection letters
How unsexy industries quietly generate massive wealth
