The Secret Week-Scheduling Hack of Former Twitter CEO

Former Twitter CEO Jack Dorsey has a unique productivity strategy that’s helped him excel in high-demand roles across multiple companies. His method? Themed days. By dedicating each day of the week to a specific focus, Dorsey simplifies his schedule, eliminates decision fatigue, and maximizes his effectiveness.

Here’s how you can implement Dorsey’s system to streamline your own workday, boost productivity, and create a healthier work-life balance.

1: Simplify Your Schedule

Dorsey’s method is all about reducing mental clutter. By assigning themes to each day, you minimize the need for constant decision-making and ensure that each area of your business gets the attention it deserves.

How:

• Assign themes to each day: For example, Monday for management, Tuesday for product, Wednesday for marketing, etc.

• Prioritize key tasks: Break your week into focused sessions that align with your most important objectives.

• Stick to the plan: Resist the urge to shift your focus midweek and stay committed to your daily theme.

Example: On Mondays, Dorsey dedicates his time to managing his teams and aligning everyone on key goals. Tuesdays are set aside for working on product development, ensuring uninterrupted focus on innovation.

2: Prioritize Focus

By tackling one theme per day, Dorsey ensures that he’s not overwhelmed by the distractions of multitasking. This single-tasking approach allows for deeper work and more impactful results.

How:

• Limit distractions: Turn off notifications or set boundaries during themed days to stay fully immersed in the task at hand.

• Allocate uninterrupted time: Block out long stretches of time for deep work on your chosen theme.

• Stay intentional: Use each day as an opportunity to dive deep into one area of your business, ensuring high-quality output.

Example: Wednesdays are all about marketing for Dorsey. By focusing entirely on marketing efforts, he can dedicate the time needed to refine strategies, analyze performance, and brainstorm new campaigns without distractions from other tasks.

3: Create Time for Rest

While Dorsey’s schedule is highly structured, he also recognizes the importance of rest. Saturdays are his designated day off to recharge, and he encourages others to build in time for recovery. Without adequate rest, even the best plans can fall apart.

How:

• Schedule time off: Like Dorsey’s “off” Saturdays, plan time in your week for rest and recovery.

• Set boundaries for work and play: Make it a non-negotiable practice to rest on your designated day.

• Recharge for the week ahead: Use this time to refresh your mind, body, and creativity so you can return to work with renewed energy.

Example: Dorsey’s time off on Saturdays allows him to disconnect fully and return on Sunday ready to focus on recruiting and strategic planning without burnout.

Key Takeaways

1. Simplify your schedule: Create themed days to streamline your tasks and reduce decision fatigue.

2. Prioritize focus: Devote each day to one specific theme to enhance productivity and reduce overwhelm.

3. Make time for rest: Schedule regular breaks and downtime to recharge and maintain peak performance.

By following Jack Dorsey’s themed day approach, you can reduce stress, improve productivity, and gain more control over your time. Whether you’re running a startup or managing a large team, structuring your days in this way can help you focus on what matters most and achieve your goals with greater efficiency.